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How to Blog: Humanizing Your Brand

So you’ve realized the benefits of having a kick-ass blog. Now what are you going to say on that blog? You could go the route of taking all that carefully-prepared corporate branding, and using your...

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3 Ways to Keep Content Zombies from Eating Your Brains

The undead are white hot these days. From the “Walking Dead” to “World War Z,” zombies have hit the mainstream—they’re everywhere. Some talk about a Zombie Apocalypse as if it’s a forgone conclusion....

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Why You Should Add “Building a Lexicon” to Your Copywriting Toolkit

A couple of months ago, Kane Jamison asked me to present at Content Harmony’s first ever content meet up. I was excited, but wondered what I had to say that would actually help other copywriters. And...

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7.5 Tips for Becoming a Brainstorming Genius

Am I a brainstorming genius? Well, I came up with this post! The World Wide Web has robbed the world of mystery.  Its epic reach into the far corners of the collective conscious has placed long odds...

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Portent’s Kitten Moodinator: When Content Isn’t Words

For a highly visual medium, the Internet has been slow to attract marketers with a graphic bent.  Perhaps due to proliferation of search engine optimization, or web browsers originating as text-based...

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Content Actually is All Around (Not Just on Your Blog)

Yes, blogging is fun. Anyone who enjoys long-form writing can have a field day extolling the virtues of a product or (even better) building authority with significant posts that address the needs of...

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Blog Strategy: Think Inside the TV

I have a confession: I love TV. When I was a dirty-kneed seven-year-old sitting on our brown carpet, I watched the A-Team and MacGyver and Quantum Leap. I loved the consistency of these shows, how I...

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20 Copywriting Disasters: Webinar Slides, Video

Last week I talked about the 20 biggest copywriting disasters I’ve suffered, and how to avoid them. Well, I never actually experienced some of the disasters I talked about — they were so over the top I...

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Create Valuable Marketing Campaigns: Start with Strategy, Build with Imagination

So you have all these great ideas for your business marketing: an app that will take over the world, an e-book that will change the industry as we know it, a banner ad people will actually click on....

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How Conflict Is Key To Creating Great User Experiences

Mr. Fisher Goes to Washington Steve Fisher, co-organizer Design & Content Conference recently visited Portent’s office in Seattle (Washington) to exchange brilliant ideas, but also to tell us some...

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